#doingit4allison
Doingit4Allison was a domestic violence awareness campaign and peaceful rally which took place at King George Square, Brisbane CBD in light of the legal proceedings surrounding Allison Baden-Clay's murder.
Project deliverables included the overall campaign branding, strategy and design of web and print collateral; website, social media assets, video, lanyards, posters, flyers and ongoing social media management.
Client: Bevan Slattery, CEO of Superloop
Date: December 2015
and #doingitforall
A social media campaign was established with the hashtag #doingit4allison and hundreds of people responded across Twitter, Facebook and Instagram respectively, posting photos and wearing yellow in support of Allison Baden-Clay's family.
The event was supported by many large corporate organisations including Flight Centre, Epic Pharmacies and various Telco companies. Channels 7, 9, 10 and the Courier Mail also covered the event in the days leading up to the rally. Channel 9 broadcasted the event LIVE and Aussie TV persona Lisa Wilkinson hosted alongside speakers Nicole Morrison and Bruce Morcombe.
Contributors
In collaboration with former co-worker and all around bad ass babe Alia Bennett