The Authority in Hair.
A (very colourful) showcase of digital and print ads, social posts, EDMs, TVCs and videos designed during my time as the in-house digital designer for Price Attack. I was heavily involved in conceptualisation, storyboarding and production of monthly marketing campaigns alongside day-to-day design and management of EDMs and the website.
Client: Price Attack
Date: August 2016 - March 2018
Price Attack use Shopify as their e-commerce CMS/platform. My role as their Digital Designer involved designing and HTML/CSS development of their ever evolving site, especially during campaign periods and creating of all web assets and product images.
Targeted Facebook and Instagram ads, when not tied to a promotional campaign, focus on local area marketing to boost salon sales for individual franchises/stores within the business. Posts relating to promotional campaigns, general hair inspiration, products and hashtagged instadays (i.e. #transformationTuesday or #flashyFridays).
